Project Snapshot
Dr. Anju Bala & Dr. Kumar Saurav
Clinic
North Delhi Uro & Gynae Clinic
Designation
Specialist Doctors
Specialization
Urology, Uro-oncology, Andrology, Obstetrics & Gynaecology
Location
Model Town, New Delhi
Live WebsiteMulti-Specialty Clinic Website
Healthcare Case Study
North Delhi Uro & Gynae Clinic
Structuring a dual-specialty clinic website around urology, gynaecology, review-led trust, and local patient conversion.
Client
Dr. Anju Bala & Dr. Kumar Saurav
Specialty
Urology, Uro-oncology, Andrology, Obstetrics & Gynaecology
Location
Model Town, New Delhi
Client Overview
A healthcare website shaped around trust, clarity, and patient action.
Client Background
North Delhi Uro & Gynae Clinic presents two specialist care tracks led by Dr. Anju Bala and Dr. Kumar Saurav.
Clinic Overview
The clinic combines urology, uro-oncology, and gynaecology care, which makes clear specialty separation essential.
Target Audience
Patients looking for urology, gynaecology, uro-oncology, and andrology care in and around North Delhi.
Business Goals
Improve doctor discovery, organize services clearly, strengthen review-led trust, and make appointment actions easier to find.
Challenge
What needed to improve before the website could convert better.
Mixed specialty discovery
- Make a dual-specialty clinic easy to understand without splitting the brand into two disconnected experiences.
- Support local patient discovery for both urology and gynaecology service intent.
- Place review proof and contact options where patients naturally compare trust.
Detailed diagnosis
- The clinic serves two different specialties, but patients need a clearer journey to choose between urology and gynaecology care.
- Important appointment details, phone numbers, clinic address, doctor profiles, services, reviews, gallery, videos and blogs needed stronger visual hierarchy.
- The conversion path could be simplified so patients can quickly move from a symptom or specialty page to appointment action.
- Local SEO opportunities around Model Town, North Delhi, urology, gynaecology, and treatment-specific searches needed stronger page structure.
- Trust signals such as Google reviews, years of experience, patient volume, and clinic location needed clearer placement for fast evaluation.
Solution
A practical healthcare growth system, not only a visual redesign.
Strategy
Create two clear specialty journeys under one clinic brand.
Design
Use structured cards and review-led trust sections to help patients compare doctors and services quickly.
UX
Separate urology and gynaecology pathways while keeping shared appointment actions visible.
SEO
Prepare service categories and local intent pages for North Delhi healthcare discovery.
Performance
Keep pages responsive and practical for mobile search users.
Trust Building
Elevate reviews, doctor profiles, experience, and location proof together.
Dual-Specialty Navigation
The page structure separates urology and gynaecology so patients can reach the right doctor and service path faster.
Doctor Profile System
Profile sections clarify specialty, hospital association, and appointment context.
Service Category Structure
Urology, uro-oncology, and gynaecology services are grouped into clear treatment lists.
Local Trust Signals
Reviews, experience, patient volume, contact numbers, and clinic location are elevated as patient trust markers.
Appointment CTA System
The appointment flow supports separate specialty calls while keeping common appointment action easy to find.
Screenshots
Desktop, mobile, page, gallery, and before/after visual proof.
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Wide-screen website preview for North Delhi Uro & Gynae Clinic.
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Mobile patient journey preview for North Delhi Uro & Gynae Clinic.
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Hero, trust signals, core services, and appointment actions.
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Service information designed for patient clarity and local SEO.
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Profile section for qualifications, care approach, and credibility.
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Call, WhatsApp, location, and enquiry pathways.
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Clinic environment and brand proof area.
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Ready for future visual comparison once screenshots are approved.
Results
Qualitative outcomes without unverified numerical claims.
Clearer UX
Specialty Discovery
Patients can distinguish urology and gynaecology paths faster.
Review-Led
Trust
Review and profile proof support confidence.
Local Ready
SEO
The structure supports North Delhi service intent.
Mobile First
Appointments
Phone and appointment actions are easier to find.
Clear dual-specialty journey
- Patients can choose specialty paths faster.
- Doctor profiles and review proof support quicker trust evaluation.
- The site is better prepared for local healthcare SEO.
Business and patient journey impact
- Patients can understand the clinic's two major care tracks more quickly.
- Doctor discovery is clearer because each specialist has a defined role and specialty context.
- Appointment access is easier through visible phone numbers and appointment links.
- The clinic has a stronger foundation for local healthcare search visibility in North Delhi.
- Trust evaluation improves when reviews, experience, patient volume, and clinic location are presented together.
CTA
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