North Delhi Uro & Gynae Clinic is a combined urology and gynaecology practice in Model Town, New Delhi. The clinic presents two specialist care tracks: obstetrics and gynaecology led by Dr. Anju Bala, and urology, uro-oncology and andrology led by Dr. Kumar Saurav.
Healthcare Case Study
northdelhiurogynae.com
Dr. Anju Bala & Dr. Kumar Saurav
Urology, Uro-oncology, Andrology, Obstetrics & Gynaecology
North Delhi Uro & Gynae Clinic, Model Town, New Delhi
A healthcare website transformation for a multi-specialty urology and gynaecology clinic, focused on clearer doctor discovery, service separation, appointment access, review-led trust, and local patient conversion.
Overview
A specialist doctor website rebuilt around patient clarity.
This is a real healthcare client website and ongoing SEO project from the Sintyz portfolio. The relationship has continued for around two years, and the next proof layer will be added when verified traffic, ranking, GBP, lead, and testimonial data is available.
The website needed to help patients quickly distinguish between gynaecology and urology services, understand which doctor to consult, review appointment timings, and access the right phone number without confusion. The digital structure also needed to support local search intent for North Delhi patients.
Old Website Analysis
Problem statement
The clinic serves two different specialties, but patients need a clearer journey to choose between urology and gynaecology care.
Important appointment details, phone numbers, clinic address, doctor profiles, services, reviews, gallery, videos and blogs were present but needed stronger visual hierarchy.
The conversion path could be simplified so patients can quickly move from a symptom or specialty page to appointment action.
Local SEO opportunities around Model Town, North Delhi, urology, gynaecology, and treatment-specific searches needed stronger page structure.
Trust signals such as Google reviews, 5000+ patients treated, 15+ years of experience, and TPA availability needed clearer placement for fast evaluation.
New Website Build
Solution overview
The clinic website can be structured around two primary patient pathways: gynaecology appointments and urology appointments.
Doctor profile sections can present Dr. Anju Bala and Dr. Kumar Saurav with specialty, association, education background, services, and appointment actions.
Treatment and service content can be grouped into high-intent categories such as RIRS, laser prostate surgery, UTI treatment, kidney stones, prostate concerns, urinary bladder cancer, pregnancy care, PCOS, menstrual concerns, infertility, and uro-gynaecology.
Trust sections can highlight review count, patient experience, years of practice, TPA availability, and patient volume in a scannable format.
The appointment flow can separate call actions for urology and gynaecology while keeping the main clinic number visible across the page.
Before / After Diagnosis
What changed in the patient journey?
Before
Scattered patient signals
- Important trust proof was harder to scan.
- Appointment actions competed with other content.
- Search intent was not clearly mapped to page sections.
After
Clearer growth pathway
- Doctor, treatment, trust, and contact paths are easier to evaluate.
- Booking actions appear near higher-intent decision points.
- The structure supports search visibility and patient confidence.
Features Implemented
Reusable healthcare systems, not isolated sections.
Dual-Specialty Navigation
The page structure separates urology and gynaecology so patients can reach the right doctor and service path faster.
Doctor Profile System
Profile sections for Dr. Anju Bala and Dr. Kumar Saurav clarify specialty, hospital association, and appointment context.
Service Category Structure
Urology, uro-oncology, and gynaecology services are grouped into clear treatment lists for better scanning and SEO readiness.
Local Trust Signals
Google reviews, years of experience, patients treated, TPA support, contact numbers, and clinic location are elevated as patient trust markers.
Appointment CTA System
The appointment flow supports separate urology and gynaecology calls while keeping the clinic's common appointment action easy to find.
Interactive Screenshots
Full-page website previews that scroll on hover.
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Click to enlargeImpact
Factual outcomes without inflated analytics.
Patients can understand the clinic's two major care tracks more quickly.
Doctor discovery is clearer because each specialist has a defined role and specialty context.
Appointment access is easier through visible phone numbers and appointment links.
The clinic has a stronger foundation for local healthcare search visibility in North Delhi.
Trust evaluation improves when reviews, experience, patient volume, and clinic location are presented together.
Tech Stack
Built on the existing Sintyz delivery stack.
Next.js
Tailwind CSS
Vercel deployment
Reusable healthcare UI components
SEO optimization layer
Key Learnings
Healthcare websites need clarity before decoration.
Multi-specialty clinic websites need immediate specialty separation so patients do not have to decode the navigation.
Local healthcare UX should make doctor, service, location, phone number, and appointment timing visible early.
Review-led trust is strongest when paired with clear doctor profiles and treatment categories.
Clinic websites serving both surgical and consultation intent need conversion paths for urgent calls and planned appointments.
Your Clinic Growth Next Step
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